There are many people in the Cat Fancy who have made it clear that the Almanac is desirable. Even more to the point; essential for those who do not have access or desire to use a computer.
How do we address the needs of the Fancy in a financially sustainable manner? What factors contributed to the declining circulation, and ultimate discontinuation, of the past print version?. There were several factors, but one of the primary reasons is that the magazine was not current. In the age of the Internet and its ability to speed information to the end user, a printed offering must have an added benefit unique to the offer since it cannot compete with the Internet on speed. Portability is one unique feature; articles in the print version that are not online could be another feature.
So let’s talk about content. What does the Fancy really want in a printed version of the Almanac?
Future show information – Dates/Locations/Judges/Entry Information
Current Points – National/Regional/Breed
EDUCATION:
News about breeds
Interesting tips about showing similar to Donna Andrews’ articles
COMMUNICATION:
Updates from the CFA Board
But above all it must be CURRENT!
